Inspired by the Indian wedding tradition known as the 'Mehndi' ceremony which is held the night before the wedding, as a way of wishing the bride good health and prosperity as she makes her journey on to marriage.
This campaign introduces a contemporary feel to the traditional ceremony with the off the shoulder blouse and ruffled layered net skirt. Celebrating the modern bride on her mehndi ceremony.
Accessories were everything in this photoshoot!
Complimenting the 'Ava' lehenga with the stunning floral kaleereh by @bloomandbird then layering it with statement bangles to give that traditional look.
When less is more...
The intricate mehndi design focused on the use of negative space to really give it that simplistic contemporary feel for the modern bride.
Mehndi design by the talented @Kvmendhi.
The use of statement jewellery from @MaalaLondon gives a beautiful contrast of colours complimenting all of the outfits.
Behind the scenes of the Amki Mehndi campaign
Photo & Video @Qaiserazim
Jewellery @MaalaLondon
Floral Jewellery @Bloomandbird
Models @Arch_14 @Jasxbirk @Jessixbirk